Here's a new book for those of us who are obesessed about improving customer service. It's called Treat Your Customers: Thirty Lessons on Service and Sales That I Learned at My Family's Dairy Queen Store by Bob Miglani. A long subtitle but certainly a quick read. This new book is an excellent summer read for those of us struggling to get our employees and colleagues focused on the most important things in successful customer relationships.
It is well written and comprehensive but does not bore you. The thirty lessons are easy to read and bring a smile at the same time. Lessons such as "Always Taste Your Own Ice Cream" which is about seeing your business from your customer's eyes or my personal favorite, "Don't serve rotten bananas" which is about quality products or another favorite, "Offer your delivery guys a milk shake" about good relationships with your suppliers because you never know when you'll need them.
The author, Bob Miglani, has been in the Dairy Queen business with his family for 20 years but his "real" job is working for an unnamed Fortune 500 Company. The author probably wrote this book as a way for his family and more likely, his employees to get better at customer service. I think it achieves this goal.
Available in bookstores everywhere, Treat Your Customers is an excellent book for getting back to the basics in managing a business or giving to your employees to keep reminding them who's really the boss (see chapter 13) - hint: it's the customer! You can also check out www.amazon.com for more reviews.
Ice Cream Zone.com Editorial staff review
June 2006
